Project I. Revamping Page Layout
Conduct an In-Depth Analysis of Information Architecture Challenges and Visual Anomalies \
2. Imbalanced Information Distribution
3. Relevance Gaps during Transition
Formulate Precise Objectives and Solutions Through a Rigorous Understanding of Structural and Interface Analyses \
- Organize Elements & Highlight Difference
- Reorganize Seller Structure
- Key findings
Implement Visual Strategies to Tackle Identified Challenges and Enhance the Overall Usability and User Experience \
AB Testing \
Variant A - Group A
Variant B - Group B
- User Engagement: Group A (Primary on the left) showed higher engagement, interacting more and spending more time on the page than Group B.
- Visual Balance: Group A users reported better visual balance, focusing more on the center of the screen.
- Navigation: Group A's left-side Primary section improved navigation, making important information easier to find due to the enhanced visual hierarchy and organization.
Based on these findings, I concluded that placing the Primary section on the left side resulted in better user engagement and page navigation. Therefore, we decided to proceed with Variation A.
Final Showcase \
Before
Secondary Page Before vs After.
Before
Overall Prototype.
Ezze Admin Dashboard
Next
Project II. Improving Data Visualization
Project II. Improving Data Visualization
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Design Copyright ©️ Mingyue Qu
Design Copyright ©️ Mingyue Qu